Seasonal Concept
We created a seasonal packaging concept to keep the brand riding culturally high. Collectible and conversation-worthy, each design leaned into flavour-led storytelling, using illustration as the primary expression rather than short-term promotional gimmicks.
Illustrative Artwork
Illustration became the hero. Each seasonal can introduced a new character, mood, and myth. From folklore-inspired figures to playful surrealism, the artwork allowed Wild Cider to flex creatively while maintaining a cohesive brand universe.
Execution
The seasonal cans were designed to feel limited, expressive, and instantly recognizable on shelf. While flavours changed, the system held. This balance of novelty and consistency strengthened brand recall, encouraged trial, and reinforced Wild Cider’s reputation for doing things differently.
Wildly, wildly different.
The seasonal programme gave Wild Cider permission to go further. Louder visuals. Deeper stories. Bigger personality. Each release became a moment, not just a label change.
We used illustration to turn flavours into characters and cans into keepsakes. The artwork wasn’t decorative. It was narrative. Each design invited discovery, rewarding attention and building emotional connection beyond taste alone.
Importantly, the system was built to scale. While each seasonal can stood on its own, together they expanded the Wild Cider world. Expressive without chaos. Playful without losing credibility. Different, without ever feeling off-brand.
The result is a seasonal platform that keeps the brand fresh, collectable, and Wildly Different.
Client:
Wild Cider
Project:
Seasonal Packaging
What we did:
Concept, creative direction, illustration, design and execution
