Positioning
Rouser repositioned Wild Cider beyond traditional cider expectations. We defined a brand built on exploration, originality, and craft, moving the category conversation away from sweetness and familiarity toward curiosity and differentiation.
Creative Direction
We developed a distinctive visual world and can system designed for instant recognition and scalability. Bold colour, expressive illustration, and a cohesive family architecture allowed each flavour to stand on its own while strengthening the portfolio as a whole.
Packaging
From packaging to digital and social, the rebrand created a platform for national growth. The new system elevated shelf presence, strengthened brand recall, and supported expansion into mass distribution including onboard offering with Frontier Airlines.
Hard cider. Hardly ordinary.
Wild Cider set out to challenge what cider could be. Not a fallback to beer. Not a sweet substitute. But a category of its own, defined by craft, flavour, and independence.
We helped unlock this next phase of growth by building a brand designed for scale without losing character. The packaging system brought a refreshing honesty, clarity and confidence to shelf, while the broader brand world encouraged exploration and conversation. Each flavour became a story, each can an invitation to step outside convention.
The result is a cider brand built for modern drinkers and modern distribution. Distinctive, expressive, and unmistakably Wild.
Client:
Wild Cider
Project:
Core Packaging
What we did:
Positioning, visual identity, packaging design and execution
