Positioning
Rouser helped reposition Grand Trunk’s innovation story – framing TrunkTech as the next evolution in lightweight performance for modern explorers.
Campaign
We created a product-first campaign that played with texture, scale, and movement – bringing the tech to life through surreal outdoor visuals.
Touchpoints
The system extended across packaging, digital, OOH, and retail – designed to feel elevated, technical, and unmistakably future-focused.
How do you make a hammock feel like high-performance gear?
That question led to TrunkTech – Grand Trunk’s proprietary innovation in ultra-light, ultra-strong adventure hammocks. Rouser was brought in to give it a platform that felt as bold as the product itself.
We repositioned TrunkTech to lead with performance, not just lifestyle – backing it up with a visual world built around airflow, motion, and impossible lightness. From campaign concept to rollout, every execution was made to float.
Client:
Grand Trunk
Project:
TrunkTech
What we did:
Packaging, social content, launch assets, video and lifestyle content, animations, in-store retail assets, sales / marketing material, ad strategy + content, website, digital / print ad content
