Brand
Rouser created the brand from the ground up – developing the Palomino Longneck name, tone, and visual universe for Midland’s first foray into cigars.
Identity
We blended honky-tonk swagger with nostalgic Americana – designing a world that feels like a desert dive bar, dusted with retro heat and outlaw charm.
Assets
From matchbooks to box wraps, every detail was produced with tongue-in-cheek reverence. A collector’s item that smokes like a story.
Light one up. Let the story play.
Country music and cigars go way back, but not like this.
Midland x Kingmakers wanted a cigar that felt as unruly and iconic as the band itself. Rouser answered with Palomino & Longneck – a brand that walks the line between cowboy kitsch and cult collectible.
We created the name, design system, packaging, and physical assets – all steeped in Nashville grit, Texas heat, and a wink of vintage showmanship. The result is a brand that’s loud, proud, and built for the back pocket of your Wranglers.
Client:
Kingmakers
Project:
Palomino Longneck
What we did:
Naming, strategy, branding, packaging and labels, marketing material, GTM launch content + assets
