Brand Strategy
Rouser positioned Protekt as more than sun protection, but a mindset built around endurance, exposure, and the pursuit of presence.
Visual Identity
The visual language was stripped back and elemental. Contrasts of light and depth, surf and silence, spoke to nature’s extremes and human resilience.
Execution
Through a series of film, still, and digital assets, Live from Exposure captured life in motion – athletes, adventurers, and everyday people revelling outdoors.
Meet the elements. Head on.
Protekt’s range of liquids and creams is designed for life on the move, no messy powders or complicated routines – just clean, compact essentials that travel where you do.
Rouser helped build a system that turned skincare into a story of performance and connection – products made for salt, sweat, and sunlight. The campaign spanned across surf, trail, and training, using stark imagery and restrained design to elevate the brand from functional to aspirational.
Each piece balanced science with soul, pairing high-performance formulations with authentic outdoor culture. The result was a distinct identity that feels both premium and primal – crafted for those who don’t wait for the right conditions, but live to the fullest in any conditions.
Protekt. Designed for those who live from exposure.
Client:
Protekt
Project:
Live From Exposure
What we did:
Brand strategy, positioning, visual identity, creative direction, key art + messaging execution and launch
