Concept
‘Charge Ahead’ is a rallying cry for those who fearlessly surpass life’s limitations and need a phone cover that can keep up with them.
Creative Direction
We captured the campaign through real-world extremes – positioning the phone case as reliable companion to human persistence.
Execution
The visuals and messaging celebrated moments of ‘drive’ overcoming the adversity of ‘depletion’ – brought to life across print, digital and film.
A real phone and battery life saver.
Charge Ahead was created to showcase LifeProof’s FREPOWER case as the essential gear for those who don’t stop when conditions get tough.
Rooted in endurance – where performance isn’t tested in comfort, but in the edge moments that define resilience – each story paired environmental extremes with minimalist typography, connecting human willpower to product capability.
Across surf, climb, ride, and trail, the campaign told a single truth: protection means more than waterproof or drop proof. It means confidence to keep going.
Shot on location and built for impact, Charge Ahead redefined LifeProof’s narrative from defense to defiance.
Because power isn’t only measured in percentage. It’s measured in perseverance.
Client:
Lifeproof
Project:
Charge Ahead
What we did:
Concept, creative direction, photography, messaging, key art + assets, campaign execution
