Brand
Rouser led the brand creation from scratch – naming VERSA VII, defining its DNA, and building a foundation that feels as timeless as it is fresh.
Identity
We designed every touchpoint to speak to duality: streetwise and refined, bold and elegant. A visual system that smokes even before the match is struck.
Story
The spirit of VERSA VII was captured through cinematic photography and brand assets that invite not just a look, but a lifestyle. This is taste, lit with intent.
When life hands you challenges, make overcoming them your signature.
This is the inspiration for VERSA VII, a cigar born from Carmelo Anthony’s unique style when it comes to pursuing excellence on and off the basketball court.
Rouser began by naming the brand and defining its core concept: duality as strength. From there, we developed a logo system, visual world, packaging experience, and cinematic launch assets – each element crafted to speak to both heritage and hustle.
The aesthetic walks the line between classic cigar culture and modern luxury, with a confident attitude that reflects its creator’s journey. Every piece of the brand signals elevation without pretension.
Savor the art of transformation, the essence of triumph, and the taste of success. This is Versa VII.
Client:
Kingmakers
Project:
VERSA VII
What we did:
Naming, strategy, branding, packaging + labels, marketing material, GTM launch content + assets
